Hi there. Thanks for dropping by.
This website originally started out as a business idea many moons ago. Since then, it’s become a home for sharing photos, thoughts and ideas.
By day, I’m a communications professional with a keen desire to uncomplicate the complicated – communicating ideas using simple language that cuts through.
This is especially true in my role in the emergency services, working to keep communities engaged, informed and safe.
Over the past 20 years I’ve worked at places like Prime Television, 2UE, 2GB, Nova and now at the NSW Rural Fire Service, where I’m Director of Communications and Engagement. This role includes responsibility for media, online, social, advertising, community engagement and more.