April 2, 2016

Truth in advertising

You would have to be living under a rock not to be exposed to dozens, if not hundreds, of advertisements every single day. Whether it’s online, in the newspaper, on the bus in front of you, on the radio you’re listening to, or interrupting the television show you’re watching. I get it. Advertising lets you watch the shows you watch. It pays for the radio announcers you listen to. It, perhaps less so these days, pays for the journalists who produce the news you read. I’ve been the beneficiary of advertising before, having worked in media. So I understand how […]
February 9, 2016

Lessons from the Great Telstra Outage of 2016

Tuesday 9 February 2016 is the day of the Great Telstra Outage of 2016. And there are some great communications lessons to come from this distinct lack of mobile communications. By way of background at around lunchtime, mobile telephone services across Australia were disrupted, or more precisely, knocked out across the country. The outage meant users on the Telstra mobile network were unable to make or receive calls for up to three hours, and data services were also affected. While many may have appreciated the peace and quiet of their mobile phone being ‘off the grid’ for much of the afternoon, […]